Sole DBX Event

SOLE DXB is an annual festival/trade fair that provides an alternative platform for brands to launch their latest products and stay a step ahead in the region through co-hosting a true grassroots event promoting urban culture in the Middle East.

The latest edition of its annual event will be on November 14th and 15th at Dubai Design District providing cultural enthusiasts an inspirational showcase of fashion with activations from an array of footwear and apparel brands.

This year will also see SOLE playing host to a 2-day round robin street-ball tournament with some of the regions best teams.

The event will feature workshops and panel discussions from renowned regional and international streetwear brands, designers and artists. Speakers and guests include Filling Pieces designer Guillaume Philibert, The former Global Creative Director for New Era Walé Adeyemi, UK sneaker connoisseur Kish Kash and Daily Paper.

Sole will feature works by regional and international artists.

Internationally renowned graffiti artists such as Remi Rough and Canadian pop artist TAVA (Antoine Tavaglione) will also make an appearance, creating large-scale murals as public art installations.

Another highlight will be the “Sneaker Swap”, where collectors from all over the region can showcase their prized possessions.

Puma have supported the event and culture from day one and will be sure to impress with their activation at Sole. PUMASELECT will showcase the AW14 collections with labels Brooklyn We Go Hard, House of Hackney, McQ and Sophia Chang – as well as introducing the CREAM designer collaboration; Ronnie Fieg x PUMA Disc Blaze OG COA Coat of Arms pack. Guests at the PUMA SELECT space include Alife.

New Additions include Reebok and a showcase of capsule collections and a workshop by renowned customizer SBTG at Level Shoe District.

Commenting on the upcoming event, Hussain Moloobhoy, said: “SOLE DXB is a collective expression of those who believe in street style and it’s various manifestations. While sneakers will be a key element at the event, visitors can expect to see a host of artists, DJs, designers and brands, who will amaze with their representation of the Middle East urban culture.”


“The culture is definitely growing. It’s encouraging to see enthusiasts come together to build a strong community and push those regional boundaries. We’ve seen the emergence of new regionally based talent, designers, artists & brands - That's what is always been about, creating a platform for that to happen – To promote and set new trends for the region.”

Rajat Malhotra added: “We’ve grown with the continued support from brands including D3, Pepsi, Gatorade and Mini.”

SOLE DXB is an initiative launched by the creative minds behind SOLE, an online platform in the Middle East renowned as the leading unified outlet for all the latest news in footwear, progressive fashion, art, design and alternative culture.

Early Retirement Concept Store

Sole DXB will see the launch of the 2,000 square feet Sole concept space ‘Early Retirement’ with a selection of curated goods including sneaker, apparel and contemporary art. The space features an art gallery hosting works by Remi Rough and prints from NYC photographer Ricky Powell, a bookshop, a glass box overlooking the basketball court and will carry a variety of international footwear & apparel brands.

About SOLE

A platform fabricated by three perceptive and intuitive individuals, through which cultural enthusiasts all over the U.A.E can communicate, share opinions and inspirations and set new trends for the region.

SOLE is a network where the passion for fashion and footwear brings together a vibrant group of artists, regional designers, avid collectors and the brands themselves. But our culture is about more than just streetwear - it's an all-encompassing lifestyle.

Website: www.soledxb.com/

Facebook: https://www.facebook.com/SoleDXB

Twitter & Instagram: @soledxb


ABOUT DUBAI DESIGN DISTRICT (d3)

Dubai Design District, better known as d3, is a purpose-built community dedicated to promoting and nurturing emerging local talent, while also providing a creative home to established, international design, luxury and fashion brands.

d3 is the latest of TECOM Investments’ developments– with 11 buildings currently under construction, and offers a considered mix of land and leasable space to nurture a creative collective of design talent. From cutting-edge design institutes to residential, hospitality, retail and office space, the District will be characterised by distinct public areas, unique street furniture and shaded walkways. The development will include a Creek-side esplanade with international and design-led hotels, boutique retail outlets, a central hub for outdoor events and a host of outdoor activities.

Sole is excited to be the first event at the Dubai Design District site with a specially built venue.


www.dubaidesigndistrict.com/